About Us

Svetlana Yanushkevich, the owner of WineNot, grew up on the southern peninsula of Ukraine, known as Crimea. Crimea is famous for its 2,000-year-old tradition of winemaking. As a child she learned about wine from her uncle, who worked in Massandra, the imperial winery of Nikolai II, Czar of Russia. Later she graduated from the Crimean State Agricultural University with an MS in Viticulture, and PhD in Agriculture. She then worked as an Associate Professor of viticulture at the Crimean Agro-Industrial College.

In 2002 Svetlana's roots were transplanted to the United States, where she decided to broaden her education in wine. She enrolled in the London-based Wine and Spirit Education Trust (WSET), one of the most internationally prestigious programs, and completed its highest degree, Diploma Level, in just 4 years.

Svetlana managed the wine program at several very prestigious Philadelphia restaurants, the three-diamond restaurant The Marker, and four-diamond Penne Restaurant & Wine Bar. She worked as wine educator for corporate and private clients in Philadelphia.

In 2007 she and her family moved to Nashua, NH, where she decided to open WineNot Boutique, winner of "The Best of The Best Wine Shop of NH 2011 & 2012" by Hippo, "The Best Wine Store of Greater Nashua 2011" by Nashua Telegraph, "The Best Wines of Greater Nashua 2011" by Nashua Telegraph, "The only A rated Wine Shop of NH" by the Better Business Bureau of NH. Svetlana Continues to offer her expertise by offering unique wine educational events to private and corporate clients.

"After spending more than 10 years studying wine, I truly believe that it is impossible to ever know everything there is to know about wine. Wine is truly a continuing education, and the education of the palate is far superior to that which can be found in any book. For the average person, reading and trying to memorize wine facts is very boring, and provides no sensory understanding. Tasting is the only way to learn!" -Svetlana Yanushkevich, DWS